Secret Garden
Secret Garden
Secret Garden
Brand Wordlbuilding
Brand Wordlbuilding
Logo Design
Logo Design
Whim, beauty, uniqueness. A mysterious space where your secrets will remain with us...
Whim, beauty, uniqueness. A mysterious space where your secrets will remain with us...
Project overview
Project overview
Project overview
About
About
This branding worldbuilding project is for an online lingerie store, deeply rooted in the elegance and sophistication of the Art Nouveau style. The branding identity seeks to create a mystical and alluring atmosphere, inviting customers to explore the brand further.
This branding worldbuilding project is for an online lingerie store, deeply rooted in the elegance and sophistication of the Art Nouveau style. The branding identity seeks to create a mystical and alluring atmosphere, inviting customers to explore the brand further.
Approach
Approach
As a UX/UI Designer, I approached this branding project like a web or app design, balancing the stakeholder’s vision with functional needs. Through an iterative process, I explored typography, color palettes, and custom-made letters inspired by Art Nouveau. User experience was key to creating a brand identity that conveyed elegance and engaged customers emotionally.
As a UX/UI Designer, I approached this branding project like a web or app design, balancing the stakeholder’s vision with functional needs. Through an iterative process, I explored typography, color palettes, and custom-made letters inspired by Art Nouveau. User experience was key to creating a brand identity that conveyed elegance and engaged customers emotionally.
Timeframe
Timeframe
1 week
1 week
Tools
Tools
Adobe Illustrator, Figma
Adobe Illustrator, Figma
Logo
Logo
Logo
‘S’ and ‘G’ were custom-made specifically for the brand. Inspired by Art Nouveau, these letters reflect the style that flourished in the late 19th and early 20th centuries. Renowned for its detailed and elegant ornaments, elements of nature, as well as femininity and grace.
‘S’ and ‘G’ were custom-made specifically for the brand. Inspired by Art Nouveau, these letters reflect the style that flourished in the late 19th and early 20th centuries. Renowned for its detailed and elegant ornaments, elements of nature, as well as femininity and grace.
The detailing of plants and the elegant refinement of the letters create a mystical mood and invite further exploration of the brand. One of the most important aspects of this font is the support for the Cyrillic version, allowing for the creation of an inclusive communication strategy.
The detailing of plants and the elegant refinement of the letters create a mystical mood and invite further exploration of the brand. One of the most important aspects of this font is the support for the Cyrillic version, allowing for the creation of an inclusive communication strategy.
Color palette
Color palette
Color palette
A journey through different moods and emotions, carefully chosen to reflect the brand's sophisticated and dynamic identity. It ranges from soft, calming shades like alabaster and Irish moss, which create a serene and tranquil atmosphere, to bold and striking hues like blood-red and cornflower blue, inspiring experimentation and excitement.
A journey through different moods and emotions, carefully chosen to reflect the brand's sophisticated and dynamic identity. It ranges from soft, calming shades like alabaster and Irish moss, which create a serene and tranquil atmosphere, to bold and striking hues like blood-red and cornflower blue, inspiring experimentation and excitement.
Designed to be versatile, allowing the brand to shift between different moods while maintaining a consistent and cohesive visual identity.
Designed to be versatile, allowing the brand to shift between different moods while maintaining a consistent and cohesive visual identity.
Cornflower blue
Cornflower blue
Cornflower blue
#91A6FF
#91A6FF
#91A6FF
Alabaster
Alabaster
Alabaster
#F2EDE0
#F2EDE0
#F2EDE0
Night
Night
Night
#141413
#141413
#141413
Irish moss
Irish moss
Irish moss
#3B6935
#3B6935
#3B6935
Petal Pink
Petal Pink
Petal Pink
#E99EB0
#E99EB0
#E99EB0
Bloody red
Bloody red
Bloody red
#ED1C24
#ED1C24
#ED1C24
Raw umber
Raw umber
Raw umber
#9D6836
#9D6836
#9D6836
Patterns
Patterns
Patterns
These patterns feature elegant, flowing lines and botanical elements, evoking a sense of grace and femininity. Each design is carefully crafted to complement the custom-made letters ‘S’ and ‘G,’ ensuring a cohesive visual identity that reflects the brand’s sophisticated and refined aesthetic.
These patterns feature elegant, flowing lines and botanical elements, evoking a sense of grace and femininity. Each design is carefully crafted to complement the custom-made letters ‘S’ and ‘G,’ ensuring a cohesive visual identity that reflects the brand’s sophisticated and refined aesthetic.
Versatile, designed to be used across various brand touchpoints, from packaging to digital platforms, enhancing the brand's mystical and alluring mood. Their detailed yet subtle nature invites exploration, encouraging customers to discover the brand’s unique story and identity.
Versatile, designed to be used across various brand touchpoints, from packaging to digital platforms, enhancing the brand's mystical and alluring mood. Their detailed yet subtle nature invites exploration, encouraging customers to discover the brand’s unique story and identity.
Brand elements
Brand elements
Brand elements
Additional elements that compliment the Secret Garden branding worldbuilding where designed specifically to increase the user experience & match the overall style & aesthetic. These supplementary pieces tie down the brand’s unique narrative and bring the packaging and marketing content to life, ensuring a cohesive and immersive experience.
Additional elements that compliment the Secret Garden branding worldbuilding where designed specifically to increase the user experience & match the overall style & aesthetic. These supplementary pieces tie down the brand’s unique narrative and bring the packaging and marketing content to life, ensuring a cohesive and immersive experience.
Packaging
Packaging
Packaging
