Dim.Ria
Dim.Ria
Dim.Ria
UX Research
UX Research
UX/UI Design
UX/UI Design
Mobile Design
Mobile Design
Ukraine's premier marketplace for verified real estate listings
Ukraine's premier marketplace for verified real estate listings
Ukraine's premier marketplace for verified real estate listings
Project overview
Project overview
Project overview
About
About
As a top-three market leader, Dim.Ria provides fast and secure property searches. It serves over 3 million users each month, streamlining property selection with verified listings and an easy-to-use interface.
As a top-three market leader, Dim.Ria provides fast and secure property searches. It serves over 3 million users each month, streamlining property selection with verified listings and an easy-to-use interface.
Approach
Approach
A retention & Conversion Enhancement project was part of a collaboration between Projector Institute, UX Medium student group, and Dim.Ria. The primary goal was to improve user retention and conversion rates on the platform. Despite its strong market presence, Dim.Ria faced challenges with customer retention, as users were not staying engaged long-term, which impacted overall loyalty and conversion metrics.
A retention & Conversion Enhancement project was part of a collaboration between Projector Institute, UX Medium student group, and Dim.Ria. The primary goal was to improve user retention and conversion rates on the platform. Despite its strong market presence, Dim.Ria faced challenges with customer retention, as users were not staying engaged long-term, which impacted overall loyalty and conversion metrics.
Timeframe
Timeframe
6 weeks
6 weeks
Tools
Tools
Figma, FigJam
Figma, FigJam
Problem statement
Problem statement
Problem statement
Customer Retention metrics for Dim.Ria (03/24):
Customer Retention metrics for Dim.Ria (03/24):
1.56%
1.56%
1.56%
Average 7th-Day Retention (last 28 days)
Average 7th-Day
Retention (last 28 days)
Average 7th-Day Retention
(last 28 days)
5.15%
5.15%
5.15%
Average 1st-Week Retention (last 52 weeks)
Average 1st-Week Retention
(last 52 weeks)
10.76%
10.76%
Average 1st-Month Retention (last 12 months)
10.76%
Average 1st-Month Retention
(last 12 months)
These figures reveal a significant challenge in maintaining user engagement over time, leading to low overall customer loyalty and conversion rates. The data suggests that most users are not staying engaged with the platform long enough to build a lasting relationship, which is critical for long-term success.
These figures reveal a significant challenge in maintaining user engagement over time, leading to low overall customer loyalty and conversion rates. The data suggests that most users are not staying engaged with the platform long enough to build a lasting relationship, which is critical for long-term success.
Objectives
Objectives
Objectives
Conduct User Research
Conduct User Research
Identify key activation moments (AHA moments) that drive user engagement
Identify key activation moments (AHA moments) that drive user engagement
Understand the factors that motivate customers to return to DIM.RIA
Understand the factors that motivate customers to return to DIM.RIA
Generate Hypotheses
Generate Hypotheses
Enhance existing features to boost user retention
Enhance existing features to boost user retention
Develop new functionalities specifically designed to increase retention rates
Develop new functionalities specifically designed to increase retention rates
Goals
Goals
Goals
Elevate Platform Trustworthiness
Elevate Platform Trustworthiness
Position DIM.RIA as a reliable platform for not only finding real estate but also enabling smooth interactions between buyers, sellers, and developers.
Position DIM.RIA as a reliable platform for not only finding real estate but also enabling smooth interactions between buyers, sellers, and developers.
Enhance Virtual Property Experiences
Enhance Virtual Property Experiences
Upgrade virtual tour capabilities to allow users to explore properties in detail online before scheduling in-person visits.
Upgrade virtual tour capabilities to allow users to explore properties in detail online before scheduling in-person visits.
Amplify User Engagement
Amplify User Engagement
Encourage active participation by optimizing UX/UI, with a focus on enhancing navigation and making the interface more user-friendly.
Encourage active participation by optimizing UX/UI, with a focus on enhancing navigation and making the interface more user-friendly.
Enable Seamless Communication
Enable Seamless Communication
Develop and integrate user-friendly tools for direct communication between buyers, sellers, and developers on the platform.
Develop and integrate user-friendly tools for direct communication between buyers, sellers, and developers on the platform.
Promote Information Clarity
Promote Information Clarity
Increase the transparency and accessibility of property information, including developer verification and ratings, to strengthen user trust.
Increase the transparency and accessibility of property information, including developer verification and ratings, to strengthen user trust.
Design process & timeline
Design process & timeline
Design process & timeline
Employing the Double Diamond design process, the process spans Discover, Define, Develop, and Deliver phases, facilitating in-depth user research, accurate problem identification, innovative solution crafting, and targeted validation to optimize platform performance.
Employing the Double Diamond design process, the process spans Discover, Define, Develop, and Deliver phases, facilitating in-depth user research, accurate problem identification, innovative solution crafting, and targeted validation to optimize platform performance.
Competitor Analysis
Competitor Analysis
Competitor Analysis
The Competitor Analysis consisted of 2 analysis frameworks with a comparison between DimRia & it's direct competitors:
The Competitor Analysis consisted of 2 analysis frameworks with a comparison between DimRia & it's direct competitors:
Functional Analysis
Functional Analysis
Сomparison table, PoP (Points of Parity), and PoD (Points of Difference).
Сomparison table, PoP (Points of Parity), and PoD (Points of Difference).
UI Patterns Analysis
UI Patterns Analysis
Identification and comparison of the UI patterns across DimRia and it's competitors.
Identification and comparison of the UI patterns across DimRia and it's competitors.
Hypothses
Hypothses
Hypothses
Based on the existing research and initial stakeholder insights, carefully crafted hypotheses were developed. These hypotheses would be rigorously tested through in-depth interviews.
Based on the existing research and initial stakeholder insights, carefully crafted hypotheses were developed. These hypotheses would be rigorously tested through in-depth interviews.
/01
/01
/01
Transparency
Transparency
Providing authentic resident reviews alongside detailed information will lead to higher levels of buyer confidence and trust.
Providing authentic resident reviews alongside detailed information will lead to higher levels of buyer confidence and trust.
/02
/02
/02
Comparison
Comparison
A tool for comparing housing complexes will significantly simplify the decision-making process for users.
A tool for comparing housing complexes will significantly simplify the decision-making process for users.
/03
/03
/03
Interactivity
Interactivity
Interactive maps and visualizations are expected to significantly enhance user engagement and satisfaction.
Interactive maps and visualizations are expected to significantly enhance user engagement and satisfaction.
/04
/04
/04
Personalization
Personalization
Advanced filtering and personalization options are hypothesized to reduce search time and improve overall user satisfaction.
Advanced filtering and personalization options are hypothesized to reduce search time and improve overall user satisfaction.
/05
/05
/05
Security
Security
Highlighting trusted and verified real estate services is believed to increase user security and confidence.
Highlighting trusted and verified real estate services is believed to increase user security and confidence.
In-Depth Interviews
In-Depth Interviews
In-Depth Interviews
The next stage was in-depth interviews, guided by a script and relevant questions designed to test the previously developed hypotheses.
The next stage was in-depth interviews, guided by a script and relevant questions designed to test the previously developed hypotheses.
These interviews provided valuable insights into respondents' experiences and perceptions of the real estate market, particularly their use of platforms like Dim.Ria for property searches. The feedback gathered was instrumental in shaping the direction of the project and refining the design approach.
These interviews provided valuable insights into respondents' experiences and perceptions of the real estate market, particularly their use of platforms like Dim.Ria for property searches. The feedback gathered was instrumental in shaping the direction of the project and refining the design approach.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Thorough Research
Thorough Research
Most respondents highlighted the importance of conducting thorough research and making well-informed decisions before purchasing a property. They tend to rely on multiple sources to secure the best deal.
Most respondents highlighted the importance of conducting thorough research and making well-informed decisions before purchasing a property. They tend to rely on multiple sources to secure the best deal.
Trust and Transparency
Trust and Transparency
While DIM.RIA is generally trusted, some users prefer direct communication with developers to obtain the most up-to-date information. This indicates an opportunity to enhance verification processes and improve transparency on the platform.
While DIM.RIA is generally trusted, some users prefer direct communication with developers to obtain the most up-to-date information. This indicates an opportunity to enhance verification processes and improve transparency on the platform.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
My biggest fear is spending a lot of money and getting something unexpected.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
Anna, 27 y.o
We decided to buy a house to stop renting and create our own living space.
Andriy, 25 y.o
I like to decide on my own with a lot of research before committing.
Ira, 28 y.o
A majority of our hunt happened online, lounging in bed with my phone. It's way more comfortable
Mykola, 25 years old
I used Dim.Ria to compare prices and locations. Then, I would check the developer’s website for more details.
Maria, 35 y.o
We were browsing properties online and then visiting them in person to see everything firsthand.
Sasha, 25 y.o
I stayed with renting because of the uncertainty in the country.
Stanislav, 29 y.o
It’s frustrating that services keep ‘suggesting’ all sorts of options that may not be relevant.
Evheniy, 27 y.o
My biggest fear is spending a lot of money and getting something unexpected.
User Personas
User Personas
User Personas
To gain deeper insights into user behavior and ensure a more targeted design approach, the development of user personas is essential.
To gain deeper insights into user behavior and ensure a more targeted design approach, the development of user personas is essential.
In this case, two distinct personas were crafted based on comprehensive research and segmentation analysis, representing user groups with drastically different sets of goals, behaviors, and pain points, each requiring unique functionalities. By differentiating these personas, we open the possibility to address their specific needs at a much more tailored and strategic level.
In this case, two distinct personas were crafted based on comprehensive research and segmentation analysis, representing user groups with drastically different sets of goals, behaviors, and pain points, each requiring unique functionalities. By differentiating these personas, we open the possibility to address their specific needs at a much more tailored and strategic level.
Andriy
Andriy
Andriy
The Seeker
Andriy isn’t fond of communicating with intermediaries, believing that visiting consultations in person saves him time. He views property development websites as a search tool. Often, after a successful search, he decides to continue viewing properties in person, such as driving to the residential complex and arranging a meeting at the sales center.
Andriy isn’t fond of communicating with intermediaries, believing that visiting consultations in person saves him time. He views property development websites as a search tool. Often, after a successful search, he decides to continue viewing properties in person, such as driving to the residential complex and arranging a meeting at the sales center.
Andriy isn’t fond of communicating with intermediaries, believing that visiting consultations in person saves him time. He views property development websites as a search tool. Often, after a successful search, he decides to continue viewing properties in person, such as driving to the residential complex and arranging a meeting at the sales center.
Goals
Goals
Purchase a home that aligns with all planned criteria.
Achieve independence from parents.
Establish and grow a family.
Avoid reliance on a landlord.
Find the ideal property quickly and efficiently.
Save time by bypassing unnecessary intermediaries.
Personally inspect potential properties firsthand.
Purchase a home that aligns with all planned criteria.
Achieve independence from parents.
Establish and grow a family.
Avoid reliance on a landlord.
Find the ideal property quickly and efficiently.
Save time by bypassing unnecessary intermediaries.
Personally inspect potential properties firsthand.
Purchase a home that aligns with all planned criteria.
Achieve independence from parents.
Establish and grow a family.
Avoid reliance on a landlord.
Find the ideal property quickly and efficiently.
Save time by bypassing unnecessary intermediaries.
Personally inspect potential properties firsthand.
Needs
Needs
Searching for a larger home for himself and his girlfriend (currently in a one-bedroom apartment).
Easy-to-use website interface with detailed apartment layout information.
Aiming to buy a home to avoid renting.
Assurance of transparent developer documentation.
Effective search filters and criteria for infrastructure.
Aesthetic property listings with visualizations of apartments and courtyards.
Interactive maps to explore specific areas.
Views from windows and the surrounding environment.
Option to view prices in various currencies (e.g., dollars).
Searching for a larger home for himself and his girlfriend (currently in a one-bedroom apartment).
Easy-to-use website interface with detailed apartment layout information.
Aiming to buy a home to avoid renting.
Assurance of transparent developer documentation.
Effective search filters and criteria for infrastructure.
Aesthetic property listings with visualizations of apartments and courtyards.
Interactive maps to explore specific areas.
Views from windows and the surrounding environment.
Option to view prices in various currencies (e.g., dollars).
Searching for a larger home for himself and his girlfriend (currently in a one-bedroom apartment).
Easy-to-use website interface with detailed apartment layout information.
Aiming to buy a home to avoid renting.
Assurance of transparent developer documentation.
Effective search filters and criteria for infrastructure.
Aesthetic property listings with visualizations of apartments and courtyards.
Interactive maps to explore specific areas.
Views from windows and the surrounding environment.
Option to view prices in various currencies (e.g., dollars).
Motivations
Motivations
Live in a quieter, less populated area.
Find the best value with an optimal price-quality ratio.
Invest to protect money from depreciation.
Achieve independence from landlords.
Stop paying rent.
Avoid apartments near busy roads or isolated areas.
Willing to pay more for added comfort.
Live separately from parents.
Live in a quieter, less populated area.
Find the best value with an optimal price-quality ratio.
Invest to protect money from depreciation.
Achieve independence from landlords.
Stop paying rent.
Avoid apartments near busy roads or isolated areas.
Willing to pay more for added comfort.
Live separately from parents.
Live in a quieter, less populated area.
Find the best value with an optimal price-quality ratio.
Invest to protect money from depreciation.
Achieve independence from landlords.
Stop paying rent.
Avoid apartments near busy roads or isolated areas.
Willing to pay more for added comfort.
Live separately from parents.
Pain Points, Barriers, Frustrations
Pain Points, Barriers, Frustrations
Skepticism about the ЄОселя program: Suspected hidden issues.
Delays or freezes in projects: Uncertainty about completion.
Pushy realtors: Prioritizing their own interests over clients'.
Legal complications in construction: Risk of court disputes.
Irrelevant search results: Wasted time on unsuitable properties.
Disappointment in reality: Properties not meeting expectations.
Distrust in platform inspectors: Concerns over inspection reliability.
Lack of guarantees: Insufficient assurance of property quality.
Annoying sales agents: Persistent and intrusive behavior.
Limited exterior visibility online: Uncertainty about building appearance.
Mismatched property features: Discrepancies between needs and listings.
Inaccurate photos: Website images not reflecting actual conditions.
Skepticism about the ЄОселя program: Suspected hidden issues.
Delays or freezes in projects: Uncertainty about completion.
Pushy realtors: Prioritizing their own interests over clients'.
Legal complications in construction: Risk of court disputes.
Irrelevant search results: Wasted time on unsuitable properties.
Disappointment in reality: Properties not meeting expectations.
Distrust in platform inspectors: Concerns over inspection reliability.
Lack of guarantees: Insufficient assurance of property quality.
Annoying sales agents: Persistent and intrusive behavior.
Limited exterior visibility online: Uncertainty about building appearance.
Mismatched property features: Discrepancies between needs and listings.
Inaccurate photos: Website images not reflecting actual conditions.
Skepticism about the ЄОселя program: Suspected hidden issues.
Delays or freezes in projects: Uncertainty about completion.
Pushy realtors: Prioritizing their own interests over clients'.
Legal complications in construction: Risk of court disputes.
Irrelevant search results: Wasted time on unsuitable properties.
Disappointment in reality: Properties not meeting expectations.
Distrust in platform inspectors: Concerns over inspection reliability.
Lack of guarantees: Insufficient assurance of property quality.
Annoying sales agents: Persistent and intrusive behavior.
Limited exterior visibility online: Uncertainty about building appearance.
Mismatched property features: Discrepancies between needs and listings.
Inaccurate photos: Website images not reflecting actual conditions.
Klava
Klava
Klava
The Dreamer
Klava often visits real estate websites, daydreaming about living in new and different spaces. She immerses herself in exploring a wide range of listings, comparing prices, and virtually designing the interiors of various apartments. Despite her efforts, she currently lacks the financial resources to turn these plans into reality.
Klava often visits real estate websites, daydreaming about living in new and different spaces. She immerses herself in exploring a wide range of listings, comparing prices, and virtually designing the interiors of various apartments. Despite her efforts, she currently lacks the financial resources to turn these plans into reality.
Klava often visits real estate websites, daydreaming about living in new and different spaces. She immerses herself in exploring a wide range of listings, comparing prices, and virtually designing the interiors of various apartments. Despite her efforts, she currently lacks the financial resources to turn these plans into reality.
Goals
Goals
Imagine a perfect life.
Visualize an ideal home.
Imagine a perfect life.
Visualize an ideal home.
Imagine a perfect life.
Visualize an ideal home.
Needs
Needs
A visually appealing website design.
User-friendly interface.
Advanced filtering options for easy search.
Comparison tools for different properties.
A calculator to estimate the time needed to save up for a home.
A feature to track updates on new listings.
High-quality images and engaging visuals.
A visually appealing website design.
User-friendly interface.
Advanced filtering options for easy search.
Comparison tools for different properties.
A calculator to estimate the time needed to save up for a home.
A feature to track updates on new listings.
High-quality images and engaging visuals.
A visually appealing website design.
User-friendly interface.
Advanced filtering options for easy search.
Comparison tools for different properties.
A calculator to estimate the time needed to save up for a home.
A feature to track updates on new listings.
High-quality images and engaging visuals.
Motivations
Motivations
Living in a quieter, less populated area.
Customizing a personalized home layout.
Achieving her dream home.
Browsing listings to indulge in aspirations and fantasies.
Living in a quieter, less populated area.
Customizing a personalized home layout.
Achieving her dream home.
Browsing listings to indulge in aspirations and fantasies.
Living in a quieter, less populated area.
Customizing a personalized home layout.
Achieving her dream home.
Browsing listings to indulge in aspirations and fantasies.
Pain Points, Barriers, Frustrations
Pain Points, Barriers, Frustrations
Struggling to save enough money to buy a home.
Fear of purchasing a property too late in life.
Low income making it difficult to afford.
Discontent with available options.
Feeling psychologically unprepared for homeownership.
Struggling to save enough money to buy a home.
Fear of purchasing a property too late in life.
Low income making it difficult to afford.
Discontent with available options.
Feeling psychologically unprepared for homeownership.
Struggling to save enough money to buy a home.
Fear of purchasing a property too late in life.
Low income making it difficult to afford.
Discontent with available options.
Feeling psychologically unprepared for homeownership.
Customer Journey Map
Customer Journey Map
Customer Journey Map
This Customer Journey Map offers an in-depth perspective on the experiences of our target personas, helping to identify strategic enhancements and ensure a more customer-focused approach.
This Customer Journey Map offers an in-depth perspective on the experiences of our target personas, helping to identify strategic enhancements and ensure a more customer-focused approach.
//The Customer Journey Map will reveal itself on your desktop or laptop screen//
Problems & Solutions
Problems & Solutions
Problems & Solutions
User research, including extensive interviews, surveys, and feedback analysis, identified several key challenges within the real estate project. Addressing these issues will involve targeted solutions aimed at enhancing user experience and meeting specific needs.
User research, including extensive interviews, surveys, and feedback analysis, identified several key challenges within the real estate project. Addressing these issues will involve targeted solutions aimed at enhancing user experience and meeting specific needs.
Problems
Solutions
/01
/01
Doubts if the information on the website is up to date
Doubts if the information on the website is up to date
/01
Doubts if the information on the website is up to date
Provide accurate timestamps on revisions along with a detailed account of what's been confirmed: paperwork, building advances, and the person responsible.
Provide accurate timestamps on revisions along with a detailed account of what's been confirmed: paperwork, building advances, and the person responsible.
Provide accurate timestamps on revisions along with a detailed account of what's been confirmed: paperwork, building advances, and the person responsible.
/02
/02
Inconsistent functionality across the platform
Inconsistent functionality across the platform
/02
Inconsistent functionality across the platform
Ensure consistent features across website pages (e.g., use the same tab bar functionality throughout all views).
Ensure consistent features across website pages (e.g., use the same tab bar functionality throughout all views).
Ensure consistent features across website pages (e.g., use the same tab bar functionality throughout all views).
/03
/03
Lack of information on product cards
Lack of information on product cards
/03
Lack of information on product cards
Additional detailing for each property listing (e.g., parking).
Additional detailing for each property listing (e.g., parking).
Additional detailing for each property listing (e.g., parking).
/04
/04
Misleading visualizations
Misleading visualizations
/04
Misleading visualizations
Include clear indications when listings are depicted with artist renderings.
Include clear indications when listings are depicted with artist renderings.
Include clear indications when listings are depicted with artist renderings.
/05
/05
Ranking visibility
Ranking visibility
/05
Ranking visibility
Relocate the ranking list to a more prominent location (e.g., on the product card tab navigation).
Relocate the ranking list to a more prominent location (e.g., on the product card tab navigation).
Relocate the ranking list to a more prominent location (e.g., on the product card tab navigation).
/06
/06
Comprehensive site evaluations and summaries
Comprehensive site evaluations and summaries
/06
Comprehensive site evaluations and summaries
Implement short verification reviews (e.g., video segment "DIMtalk"), and allow users to chat with RIA (AI) for additional information.
Implement short verification reviews (e.g., video segment "DIMtalk"), and allow users to chat with RIA (AI) for additional information.
Implement short verification reviews (e.g., video segment "DIMtalk"), and allow users to chat with RIA (AI) for additional information.
/07
/07
Sharing and collaboration features
Sharing and collaboration features
/07
Sharing and collaboration features
Introduce "Share with a Friend" buttons and enable shared "wishlist" functionalities to facilitate collaborative review and discussion.
Introduce "Share with a Friend" buttons and enable shared "wishlist" functionalities to facilitate collaborative review and discussion.
Introduce "Share with a Friend" buttons and enable shared "wishlist" functionalities to facilitate collaborative review and discussion.
Wireframes
Wireframes
Wireframes
Solutions
Solutions
Solutions
In response to the identified problems, a comprehensive set of solutions has been created to improve user experience, build trust, and simplify the property search process. These solutions focus on user-centered design and usability principles to make interactions more intuitive and engaging.
In response to the identified problems, a comprehensive set of solutions has been created to improve user experience, build trust, and simplify the property search process. These solutions focus on user-centered design and usability principles to make interactions more intuitive and engaging.
/01
/01
Online property viewing
Online property viewing
Online property viewing
Online viewing of new buildings and real-time communication with the developer's representative enables users to achieve their needs and goals from home. This feature allows users to review properties online with a consultant, ask questions, and see the property development as it happens.
Online viewing of new buildings and real-time communication with the developer's representative enables users to achieve their needs and goals from home. This feature allows users to review properties online with a consultant, ask questions, and see the property development as it happens.
Online viewing of new buildings and real-time communication with the developer's representative enables users to achieve their needs and goals from home. This feature allows users to review properties online with a consultant, ask questions, and see the property development as it happens.
/02
/02
AI Chat Bot
AI Chat Bot
AI Chat Bot
An AI-powered chat offers an enhanced viewing experience of new developments and easy access to information. It provides detailed insights, overall ratings, and comparative analysis of selected housing options.
An AI-powered chat offers an enhanced viewing experience of new developments and easy access to information. It provides detailed insights, overall ratings, and comparative analysis of selected housing options.
An AI-powered chat offers an enhanced viewing experience of new developments and easy access to information. It provides detailed insights, overall ratings, and comparative analysis of selected housing options.
/03
/03
Bird's Eye View
Bird's Eye View
Bird's Eye View
Research indicates that users lack a "Real Life Experience" with our service. To address this, we can introduce a "Bird's Eye View" feature for new developments, enabling users to see the layout in conjunction with the map.
Research indicates that users lack a "Real Life Experience" with our service. To address this, we can introduce a "Bird's Eye View" feature for new developments, enabling users to see the layout in conjunction with the map.
Research indicates that users lack a "Real Life Experience" with our service. To address this, we can introduce a "Bird's Eye View" feature for new developments, enabling users to see the layout in conjunction with the map.
/04
/04
Direct Route to Sales Center
Direct Route to Sales Center
Direct Route to Sales Center
A vast amount of users prefer visiting residential complexes in person over using online consultation tools. To address this, a route-building feature can be added to the site, directing users to the sales office. This will keep users engaged on the platform and enhance loyalty to Dim.Ria, with positive interactions counted as conversions.
A vast amount of users prefer visiting residential complexes in person over using online consultation tools. To address this, a route-building feature can be added to the site, directing users to the sales office. This will keep users engaged on the platform and enhance loyalty to Dim.Ria, with positive interactions counted as conversions.
A vast amount of users prefer visiting residential complexes in person over using online consultation tools. To address this, a route-building feature can be added to the site, directing users to the sales office. This will keep users engaged on the platform and enhance loyalty to Dim.Ria, with positive interactions counted as conversions.
/05
/05
Information Architecture improvement for Cognitive Overload
Information Architecture improvement for Cognitive Overload
Information Architecture improvement for Cognitive Overload
Endless scrolling and numerous action buttons on apartment pages contribute to cognitive overload and confusion, while inconsistent information display when switching between tabs further complicates the user experience.
Endless scrolling and numerous action buttons on apartment pages contribute to cognitive overload and confusion, while inconsistent information display when switching between tabs further complicates the user experience.
Endless scrolling and numerous action buttons on apartment pages contribute to cognitive overload and confusion, while inconsistent information display when switching between tabs further complicates the user experience.
To address these issues, information will be presented in structured blocks to create a linear and logical flow on the page. By minimizing large text blocks and incorporating expandable accordions, users can access details on demand. This approach simplifies information processing and enhances users' ability to retain key aspects more effectively.
To address these issues, information will be presented in structured blocks to create a linear and logical flow on the page. By minimizing large text blocks and incorporating expandable accordions, users can access details on demand. This approach simplifies information processing and enhances users' ability to retain key aspects more effectively.
To address these issues, information will be presented in structured blocks to create a linear and logical flow on the page. By minimizing large text blocks and incorporating expandable accordions, users can access details on demand. This approach simplifies information processing and enhances users' ability to retain key aspects more effectively.
//The improved Information Architecture will reveal itself on your desktop or laptop screen//
/06
/06
Finding information & Trust
Finding information & Trust
Finding information & Trust
Users express a lack of trust in the "verified" label due to complicated and unintuitive access to information about the verification process and ratings of new developments on the site. The website does not provide sufficient transparency regarding the verification of properties; it states that a property is verified but lacks details about the process.
Users express a lack of trust in the "verified" label due to complicated and unintuitive access to information about the verification process and ratings of new developments on the site. The website does not provide sufficient transparency regarding the verification of properties; it states that a property is verified but lacks details about the process.
Users express a lack of trust in the "verified" label due to complicated and unintuitive access to information about the verification process and ratings of new developments on the site. The website does not provide sufficient transparency regarding the verification of properties; it states that a property is verified but lacks details about the process.
To address this issue, introducing a new tabulation item that provides direct access to verification information and ratings. This solution aims to simplify navigation and enhance user trust and satisfaction with the site.
To address this issue, introducing a new tabulation item that provides direct access to verification information and ratings. This solution aims to simplify navigation and enhance user trust and satisfaction with the site.
To address this issue, introducing a new tabulation item that provides direct access to verification information and ratings. This solution aims to simplify navigation and enhance user trust and satisfaction with the site.
Conclusion
Conclusion
Conclusion
Check out Kateryna Pryshchepa's case study for a different perspective on the project!
The user research and design improvements for the DIM.RIA project effectively addressed key challenges in user retention and engagement. By enhancing transparency, virtual experiences, and navigation, the proposed solutions aim to build user trust and foster long-term loyalty.
The user research and design improvements for the DIM.RIA project effectively addressed key challenges in user retention and engagement. By enhancing transparency, virtual experiences, and navigation, the proposed solutions aim to build user trust and foster long-term loyalty.
These enhancements will help DIM.RIA maintain its position as a market leader in the Ukrainian real estate sector and provide a reliable platform for verified listings.
These enhancements will help DIM.RIA maintain its position as a market leader in the Ukrainian real estate sector and provide a reliable platform for verified listings.